We used data-driven and user-centered research, and conducted in-depth discovery, to create a vastly improved check-in flow. We introduced individual passenger submissions and a check-in hub for TUI customers. The Advanced Passenger Information form receives 4.4 million submissions annually. I've really elevated the branding, creating consistency and confidence with accessibility in mind throughout..

We now include allergen and nutrition information to comply with legal requirements, tested with users to understand their expectations. The all-day breakfast is the third highest purchased ancillary, 55% of all orders, contributing to the overall £5 million in ancillary sales (up 20% YOY).  Launched Rose Champagne and sparkling wine in June,  Rose champagne proving very popular, accounting for 62.4% of all new treats.

Optimistation test for manage my booking modal 'pop-up' to remind customers to book their seat, with 1.2 million margin with 23.3% uptake on seating bookings. 

RAC offers special services for electric cars; I was involved in the end-to-end creative idea, design execution, and delivery of RACe.

Developed Black Friday campaign creative for all omni-channel areas of the site, CRM, digital display, and social media, and the results were outstanding.

Executed mobile-first email marketing campaigns for Clubcard, Finest, F&F, and Tesco Mobile.

Launched an inspirational editorial-style magazine for onboard the aircraft. 

The Monarch logo displayed a special, temporary alteration of the Monarch logo used on social media, resulted in strong performance and great interaction.

For this project, I designed the livery for a Wet Lease aircraft, which served as a support plane for Monarch Airlines.